Love it or hate it, Artificial Intelligence (AI) is here to stay, but what impact will it have on the fitness industry I hear you ask…

Although it’s recently had a lot of attention in the press and on social media, AI has been assisting the fitness industry for quite a while. Think running/cycling apps, smart watches, food trackers, online coaching, the list is endless. And just like other industries, it’s making a big impact changing how we deliver real-time coaching (online and face-to-face), track progress, and keep people striving to reach their goals.

Smart Watches and Fitness & Food Trackers

These devices and apps give valuable insights into my clients health data, eating habits, exercise history and most importantly how they feel on a regular basis. I use this information to really get to know my clients so I can tailor their training programmes and nutrition plans to suit their lifestyle and encourage them to reach their goals.

Virtual Coaching

Using my virtual coaching platform to help more people achieve their mind and body goals has been incredible. The AI-driven platform allows me to offer real-time feedback, technique corrections, and exercise modifications, providing my clients with constant guidance and support whenever they need it.

Progress Tracking and Motivation

I always say there is no such thing as maintenance, you are either going forward or backwards.  AI-powered platforms and devices are brilliant for showing trends and looking at food and training trends over a period of time. It helps with motivation, and people can recognise how far they have come. We can assess their current plan and make changes to keep them in a growth mindset and continue moving towards their goals

Face-to-face Personal Training

Will face-to-face training become a thing of the past? Will I become a Hologram and appear in multiple gyms up and down the country at the same time? There are some people who pray this never happens as one Matt is more than enough. Online coaching is a great tool for connecting coaches and clients wherever they are based.  Whilst this will suit some clients, others will always want an in-person session.  I can’t see that changing and me switching to just online clients anytime soon.

Even with all these advances in technology, AI won’t do the exercise for you, that is still something you need to do yourself, and this is a key point. Theres a lot of promise in the way the world is evolving with modern technological advancements but with life expectancy firmly on the decline it suggests that building up your mental and physical muscles through exercise is more important than ever. Something you and only you can do.

(Said in an egoless, non threatened way) AI will never beat the human touch – a key part of my coaching, both face-to-face and online is the human aspect. I pick up on how people are doing and adapt accordingly, have built up years of experience that’s invaluable and my coaching style is really personalised to the individual. Not something AI, in my opinion, will ever be able to replicate.

Get in touch if you want some help reaching your mind and body goals.